engagement-ring-2The hardest substance on earth that also looks fabulous on the finger of a brand-new bride, diamonds truly are a girl’s best friend. Eternal and bright they are the ultimate expression of love and devotion and they look pretty good in a watch as well! You’ve probably heard of the 4Cs of diamond buying. Cut, Clarity, Color and Carat Weight. Let’s break them down and learn more:

Cut: It’s the way a stone is cut that determines it’s reflective qualities. A good cut will reveal the true brilliance of a diamond.

Clarity: Refers to the purity of the stone. The pressure which forms a diamond is not without a hiccup now and then and internal and external flaws influence the clarity.

Color: Refers to the actual color of your diamond. Colorless diamonds are the most desirable since they allow the most refraction of light (sparkle).

Carat Weight:  A carat is the unit of weight by which a diamond is measured. Because large diamonds are found less commonly than small diamonds, the price of a diamond rises exponentionaly to its size.

There is a fifth C which refers to a diamond’s Certificate. It’s a complete evaluation of the stone’s recognizable and individual characteristics.

The Gold Rush Exchange can assist you with all your diamond jewelry buying and selling needs. Whether you’re buying diamond jewelry for your new bride or selling a pair of earrings you no longer wear you can be confident that we offer affordable items and a fair price. For more information, or questions about our diamond jewelry, bring your jewelry to your nearest location.


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